0.003% Invalid traffic rate
7 Filtering layers
< 12ms Filter decision time
100% Clawback on flagged clicks
How we run it
How quality is maintained
01
Baseline your funnel
We measure normal session behaviour on your own pages before setting thresholds.
02
Configure filters
Geo, device, dedup window and behavioural thresholds tuned to your product and price point.
03
Continuous demotion
Sources are re-scored daily; persistent underperformers leave your buy automatically.
04
Monthly audit
Sources are re-scored daily; persistent underperformers leave your buy automatically.Third-party verification data reconciled against our own logs and shared in full.
98.2n % Traffic Quality Score | 0.04 % Bot Rate | 4.1 % Avg. CTR | 7 Filter Layers
The Filter Stack
Four layers between a click and your funnel.
01
Bot filtering
Every click passes through a 7-point bot-detection layer before it's counted.
02
Geo-validation
IP, locale, and behavior cross-checked. No incentivized traffic, no VPN farms.
03
Intent scoring
Each visitor scored 0–100 on conversion intent. Low scores never reach your funnel.
04
Source reputation
Publishers ranked by historical conversion quality — not just volume.
Capabilities
Seven filters between the click and your landing page.
Layer 1
Source vetting
Publishers onboarded with business verification, traffic-source declaration and a probation period.
Layer 2
Signature filtering
Known datacentre ranges, proxies, emulators and outdated agent signatures rejected pre-click.
Layer 3
Behavioural scoring
Interaction entropy, dwell time and scroll patterns scored per session against category baselines.
Layer 4
Duplication control
Device and session fingerprinting removes repeat clicks inside your configured window.
Layer 5
Downstream reconciliation
Sources whose clicks never convert are demoted automatically, regardless of click quality scores.
Layer 6
Clawback billing
Clicks flagged post-hoc are credited on the next invoice without a dispute process.
What you get
Traffic quality guarantees
→ Published invalid-traffic rate per campaign
→ Automatic credit for flagged clicks
→ Source-level quality scorecards
→ Third-party verification reconciliation
→ Configurable geo, device and dedup rules
→ Real-time alerting on quality regressions
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